Maitre De L’Affiche Plate #066

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Maitre De L’Affiche Plate #066
• Category: Les Maitres de L’Affiche
• Artist: F. Hugo d’Alesi
• Circa: 1897
• Origin: France
• Dimensions: 11 1/4 x 15 1/2 in.

“In 1895 lithography was the subject of a centennial exhibition, for which d’Alesi did a promotional poster. He chose a familiar theme, that of a smartly dressed lady looking at prints, but he drew more attention than usual to the prints themselves, giving enough detail so that we can identify the styles. The lady is a customer at an outdoor print booth, and one of the prints she is admiring include a large poster by Cheret. He obviously thought it most likely to draw crowds to the exhibition… The slightly sentimental quality of this poster suits the vernacular of this period. The poster was well enough admired to be included in the Maitre de l’Affiche series in 1897”

Maîtres de l’Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art.
The varied selection of prints were sold in packages of four and delivered monthly to subscribers. On sixteen occasions during the selling period between December 1895 through November 1900, the monthly package included a bonus of a specially created lithograph.
Lithographs from this series are some of the best posters of the Belle Epoque. Images by Cheret, Livemont, Toulouse-Lautrec, Mucha and others became widely popular. At that time, Cheret thought many would enjoy to have best posters from around the world that could be admired in a smaller, more usable format. The series was a huge success and today are highly collectible. Some of the Maitres are often as rare as the original large format posters.